Etro
Alessandro Lenzarini is a seasoned professional in the role of Agente di commercio, with extensive experience spanning several decades. Currently, Alessandro holds ongoing positions at multiple companies including MERIDIANI, Gervasoni S.p.A., Lelièvre Paris, CREATION BAUMANN, Ruckstuhl AG, Zimmer + Rohde, and Etro since the 1990s. Previous roles include significant contributions to OPINION CIATTI S.r.l. and Giorgetti, along with a tenure at DEDAR MILANO. Alessandro possesses a foundation in scientific studies from liceo scientifico, underpinning a deep understanding of commercial dynamics in the textile and design industries.
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Etro
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ETRO is New Tradition, the sum of artisan know-how and creative experimentation. The entrepreneurial venture began in 1968, when Gimmo Etro, the brand’s visionary founder, launched a production of highly prestigious fabrics using noble and natural fibres, which he embellished with original designs and innovative colour ways. In 1981 the furnishing textiles line made its debut. The Paisley motif used to enrich the first collection was set to become ETRO’s mark of identity. The product range added another string to its bow in 1984 with leather goods and the bag collection in Paisley jacquard fabric. The launch of the home accessories and complements collection, in 1986, and the creation of the perfumes division, in the late 1980s, consolidated the brand’s lifestyle concept. The 1990s saw the unveiling of the first men’s and women’s prêt-à-porter collections, their inventive and recherché style earning the label instant recognition. The materials, the workings and a special talent with prints are what make ETRO unique and unrepeatable.