Etro
Greta Curzi is an accomplished graphic designer and illustrator with extensive experience in marketing and visual communication. Currently serving as the marketing and communication manager at Gallery Immobiliare since February 2022, Greta focuses on creating graphic supports, promotional materials, and visual identities for events. At Intro Foods, Greta has played a key role in the complete branding of Intro. foods Kombucha since July 2020. As an illustrator and textile/graphic designer for Etro since January 2021, Greta contributes freehand drawings for textiles and prints, previously holding similar positions with the brand from December 2017 to December 2018. Additional roles include illustrating for Acetificio Carandini Emilio S.p.a. and freelance textile design work with Longina Phillips Designs. Educational credentials include a degree in Visual Communication from Istituto Europeo di Design and a background in foreign languages and literature from Giovanni Paolo II in Rome.
Etro
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ETRO is New Tradition, the sum of artisan know-how and creative experimentation. The entrepreneurial venture began in 1968, when Gimmo Etro, the brand’s visionary founder, launched a production of highly prestigious fabrics using noble and natural fibres, which he embellished with original designs and innovative colour ways. In 1981 the furnishing textiles line made its debut. The Paisley motif used to enrich the first collection was set to become ETRO’s mark of identity. The product range added another string to its bow in 1984 with leather goods and the bag collection in Paisley jacquard fabric. The launch of the home accessories and complements collection, in 1986, and the creation of the perfumes division, in the late 1980s, consolidated the brand’s lifestyle concept. The 1990s saw the unveiling of the first men’s and women’s prêt-à-porter collections, their inventive and recherché style earning the label instant recognition. The materials, the workings and a special talent with prints are what make ETRO unique and unrepeatable.