East Apthorp

East Apthorp serves as the Chief Marketing Officer at ETU, where responsibilities include building the marketing and business development function from inception, establishing strategy, activities, processes, and team execution since March 2020. Prior to this role, East Apthorp spent nearly nine years at Miller Heiman Group as Director of Studies and Marketing for CSO Insights, leading the production and promotion of research studies while driving operational excellence. Additionally, East Apthorp held the position of Marketing Director, collaborating on strategic marketing plans and successfully exceeding lead generation targets. East Apthorp holds a Bachelor of Arts in Psychology from Sewanee - The University of the South and an M.B.A. in Marketing and Management from the Crummer Graduate School of Business at Rollins College.