Karim A. Alaeddine

Karim A. Alaeddine is an experienced Commercial Director currently leading brand management and sales strategies for EURIAL's main brands across the Middle East and Pakistan since April 2019. Previously, Karim held key account management roles at Greenhouse FoodStuff Trading LLC, focusing on HORECA, where achievements included client acquisition and sales targets. Earlier positions included Research Analyst at Hall & Partners, contributing to media consultancy and qualitative research projects. Karim's academic background includes a PhD in Business Administration and Management from Sofia University, an MBA in International Marketing from Coventry University, and a BBA in Marketing from the American University of Beirut.