Eurofarma
Joyce Tsukuda is a seasoned professional in product management and trade marketing, currently serving as Gerente de Produto at Eurofarma since February 2023. Previously, Joyce held the position of Coordenadora de Trade Marketing Categoria | Analgésicos at Hypera, managing prominent brands such as Neosaldina and Buscopan. Joyce's extensive experience includes roles at Takeda Pharma A/S and Takeda Pharmaceuticals, where responsibilities encompassed developing trade marketing strategies and managing commercial policies for various pharmaceutical products. Additional roles included Market Intelligence Analyst at Roche Pharmaceuticals and Commercial Intelligence Analyst at Johnson & Johnson, focusing on market analytics and competitive intelligence. Joyce's educational background comprises a postgraduate degree in Administration, Business, and Marketing, and a bachelor's degree in Advertising and Marketing from Universidade Presbiteriana Mackenzie.
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Eurofarma
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Since its establishment in 1972, Eurofarma has been operating in the health industry, producing and marketing products and services to improve people's quality of life. Focused on generating shared value, it operates in the areas of Prescription, Nos-Prescription, Generics, Hospital and Oncology. It offers over 700 products, over 2,000 SKUs and serves 42 medical specialties. In Brazil, it covers 100 therapeutic classes, which represent 70% of prescriptions in the entire market. Operating in 20 countries, with manufacturing facilities in Brazil and industrial parks in six other Latin American countries, it generated net sales of R$ 7.1 billion in 2021, a growth of 23% compared to the previous year, and employs more than 8,100 people.