Joyce Tsukuda

Joyce Tsukuda is a seasoned professional in product management and trade marketing, currently serving as Gerente de Produto at Eurofarma since February 2023. Previously, Joyce held the position of Coordenadora de Trade Marketing Categoria | Analgésicos at Hypera, managing prominent brands such as Neosaldina and Buscopan. Joyce's extensive experience includes roles at Takeda Pharma A/S and Takeda Pharmaceuticals, where responsibilities encompassed developing trade marketing strategies and managing commercial policies for various pharmaceutical products. Additional roles included Market Intelligence Analyst at Roche Pharmaceuticals and Commercial Intelligence Analyst at Johnson & Johnson, focusing on market analytics and competitive intelligence. Joyce's educational background comprises a postgraduate degree in Administration, Business, and Marketing, and a bachelor's degree in Advertising and Marketing from Universidade Presbiteriana Mackenzie.