Paola Menezes Rezende

Paola Menezes Rezende is an experienced e-commerce professional with a strong background in digital retail development and strategic planning. Currently serving as Coordenadora de e-commerce at Eurofarma, Paola focuses on new business development in digital retail and strategic positioning in D2C markets. Previous roles include leading e-commerce initiatives at Infracommerce and Synapcom, where Paola managed projects involving UX/UI, analytics, and profitability. With experience in diverse sectors, including fashion and logistics, and a solid educational foundation that includes an MBA in competitive intelligence and innovation in marketing, Paola demonstrates a commitment to driving results through the integration of technology and operational excellence.