Roberta Rodrigues Rocha

Roberta Rodrigues Rocha is a Digital Marketing professional with extensive experience in developing and implementing strategies for digital transformation across various companies. Currently serving as a Senior Digital Marketing Analyst at Eurofarma since June 2021, Roberta focuses on integrating online and offline customer journeys through marketing automation and digital solutions. Prior experience includes roles at Mundo Financeiro, where Roberta crafted comprehensive marketing plans, and Scritta, where Roberta produced content targeting communication and leadership themes. Early career experiences include teaching English to young children and assisting in Portuguese language education. Roberta holds an MBA in Marketing from USP and a B.A. in Language from Universidade Estadual Paulista, along with extension courses in Brazilian Sign Language.