Daria Melnik Bisceglia

Daria Melnik Bisceglia is an experienced marketing professional currently serving as the Business Developer and Marketing Coordinator Manager for Italy and France at Europcar Mobility Group since January 2024. Previously, Daria worked as a Marketing Manager at DOERS Agency, where a holistic multichannel marketing strategy was defined and an innovative lead generation campaign was delivered, significantly increasing sales. Daria's experience includes roles at DigitalGO Group, where an innovative marketing strategy yielded a 17% profit increase, and at ADS Assembly Data System S.p.A., where brand awareness campaigns resulted in a 150% revenue increase. Daria also held positions at FAO, Wind, and various advertising agencies, demonstrating strong expertise in digital communication, business analysis, media buying, and event management. Daria holds an MBA from Luiss Business School and has studied at emlyon business school, Università degli studi Roma TRE, and Far Eastern Federal University of Russia, focusing on business, mediation, and public relations.