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Florence Fratini

CRO at Europcar Mobility Group

Florence Fratini has a diverse work experience spanning different industries. Florence currently works at Europcar Mobility Group as the Chief Revenue Officer (CRO) since April 2022. Prior to this, they were a UX Consultant at Korian from June 2021 to January 2022. Florence also has experience as a Web Analyst at Gojob from April 2020 to September 2020.

Before that, they worked at Voyage Privé for two years from April 2018 to April 2020, where they held the position of CRO & Product Manager Acquisition. Florence also worked at La Poste as a Web Analysis Manager from January 2017 to December 2017.

Florence's longest tenure was at Voyages-sncf.com, where they held multiple roles over the years. Florence started as a CRO (Conversion Rate Optimizer / UX Analyst) in January 2014 and continued until December 2016. During this time, they were responsible for project management, web and UX analysis, and coordinating with various teams. Florence also managed two junior CROs and provided internal training. Additionally, Florence served as a Chef de Projet Optimisations Drupal from January 2012 to December 2013 and as an e-Merchandising & CMS Coordinator from January 2010 to December 2011.

Earlier in their career, Florence worked as a Chef de Produit Train Junior at Voyages-sncf.com from February 2009 to October 2009. Florence also gained experience as a Chef de Produit Junior in the Professional Market at HSBC from August 2007 to May 2008.

Florence's experience also extends internationally, as they worked as a Market Analysis Manager Assistant at Tang Consulting - Solutions for User Experience in Shanghai in 2008.

Florence'swork history also includes a brief tenure as a Chef de Rayon Textile Femme at Auchan in 2006, where they managed a team of six people.

Overall, Florence Fratini has a strong background in roles related to web analysis, project management, UX consulting, and driving revenue growth in various organizations.

Florence Fratini's education history includes earning a Master Spécialisé in Web Marketing & Systèmes d'Info from Grenoble Ecole de Management in 2008-2009. Prior to that, they completed their Grenoble École de Management degree in Web marketing et systèmes d'information from 2005-2009. Florence attended "Les Maristes" - Lycée Externat Ste Marie - Lyon from 2003-2005 for a Classe Préparatoire HEC Scientifique. Florence obtained their Baccalauréat Scientifique spé Maths - Mention Bien from Lycée Thierry Maulnier in 2000-2003.

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Previous companies

Timeline

  • CRO

    April, 2022 - present

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