Europcar Mobility Group
Olivia Adolphe has extensive experience in digital marketing and CRM, with a strong focus on B2B product ownership and customer retention strategies. Currently serving as Product Owner for B2B Digital Account and Customer Retention at Europcar Mobility Group since June 2019, Olivia previously held various project management roles in the automotive and telecommunications sectors, including positions at Peugeot and DS Automobiles, where responsibilities included leading international loyalty programs and managing digital projects across multiple countries. Notable achievements include the successful deployment of loyalty programs, CRM campaigns, and digital initiatives at leading companies such as SFR and Orange. Olivia holds a Bac+5 in Marketing from NEOMA Business School and has a background in HEC preparatory classes.
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Europcar Mobility Group
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The mission of Europcar Mobility Group is to be the preferred “Mobility Service Company” by offering alternative attractive solutions to vehicle ownership, with a wide range of mobility-related services: car-rental, vans and trucks rental, chauffeur services, car-sharing and peer-to-peer. The Group’s 4 major brands are: Europcar® - the European leader of car rental and light commercial vehicle rental, Goldcar® - the low-cost car rental Leader in Europe, InterRent® – ‘mid-tier’ car rental and Ubeeqo® – one of the European leaders of round-trip car-sharing (BtoB, BtoC).