José Francisco Fernández Serna

José Francisco Fernández Serna is the Managing Director of Freshko DMCC / E-Motion, a Dubai-based boutique firm specializing in Management, Interim Management, and Advisory services for various sectors. With extensive experience since May 2010, José has held significant roles, including Regional Managing Director for Blendhub from October 2021 to May 2024, focusing on Dry / Powdered Ingredients solutions for food manufacturing. Currently, José serves as Ambassador/Advisor for the Solvable Syndicate, a rapidly growing FoodTech/AgTech investment platform, and as a Board Member for the Spanish Business Council in the UAE. Additional roles include Expert at the European Institute of Innovation and Technology and Advisory Board Member for Mago Equity and HeroGo. José's educational background includes multiple programs at prestigious institutions such as Harvard Business School, INSEAD, and University College Cork, complemented by degrees in Industrial Engineering and business administration.