Martina Cleven

Martina Cleven is a seasoned brand strategy expert, currently serving as CEO and Founder of Planungsbüro für Markenentwicklung GmbH since June 2020, where Martina specializes in defining brand positioning and growth strategies. Cleven holds the position of Strategic Advisor at beyoni health and is an active member of encourageventures e.V. and European Women on Boards (EWOB). With extensive advisory roles at Kaes und Kollegen GmbH and Global DiVision GmbH, Cleven has previously led marketing efforts as CMO at share and provided strategic support for Unilever's brand development across various categories. Cleven brings over two decades of experience in brand strategy consulting through their previous firm, Martina Cleven Marketing Consulting, and has held leadership roles at Added Value. Educational credentials include a Dipl.-Kaufmann from WHU – Otto Beisheim School of Management, complemented by exchange programs at Ecole Supérieure de Commerce de Lyon and the University of Buckingham.