Samantha Rivera

Samantha Rivera is a seasoned marketing professional currently serving as the Senior Growth Marketing Manager at ev.energy since January 2023, focusing on encouraging EV drivers to embrace smart charging behaviors. Prior to this role, Samantha held various positions at UM Worldwide from October 2014 to January 2023, including US Marketing Manager and Marketing Strategy Manager, where responsibilities included leading go-to-market strategies for high-profile clients like Spotify and CVS, utilizing data-driven insights for multi-channel campaigns. Earlier experiences include roles at Bonhams, Moontoast, and Covidien, showcasing a broad background in marketing support and customer experience. Samantha holds a Bachelor of Business Administration in Marketing from Boston University and completed a recent educational program with the Product Marketing Alliance.