Gina Sawires

Gina Sawires is an experienced marketing professional with over 18 years of expertise in brand management and strategic planning within the cosmetics and consumer goods industries. Currently serving as the Marketing Manager for Skin & Depilatory Categories at EVA Cosmetics since September 2010, Gina has led initiatives to enhance portfolio performance through consumer insights and strategic growth opportunities. Previous roles include Group Brand Manager for Skin & Hair Categories and Brand Manager for Male Grooming & Hair Categories, where Gina successfully managed product lifecycles and launched effective marketing campaigns. Prior experience includes Assistant Brand Manager at Mondelēz International and Marketing Specialist at Kraft Foods, focusing on brand strategy, market analysis, and promotional activities. Gina holds a B.Sc. in Commerce from Cairo University.