Marta Martin Buenaposada

Marta Martin Buenaposada has a diverse work experience spanning multiple roles and industries. Marta is currently working as a Senior Performance Marketing Manager - Paid Social at Eventbrite since October 2021. Prior to this, they worked at Cabify as a Global Paid Social Coordinator from August 2019 to October 2021. In this role, they were responsible for acquiring and retaining users in 11 countries, optimizing paid campaigns across various social media channels, analyzing data for optimization, and conducting A/B tests. Before joining Cabify, Marta worked at MediaCom as a Senior Paid Social Planner Buyer in London, UK from March 2018 to September 2019. Marta managed paid social accounts for well-known brands such as British Gas, Coke, Lindt, and Nuffield Health. Marta also gained experience as a Marketing Manager at Bloombees from December 2015 to November 2017, where they reported directly to the Chief Marketing Officer and handled performance marketing, PR, and social media strategy. Marta started their career at DaWanda as a PR Specialist and later became the PR Manager for Spain, leading PR strategies, executing press campaigns, and collaborating with social media and marketing teams. Marta also worked as a Communication Specialist at Epicentric PR and as a Journalist and Photographer at La Voz Norte. Overall, Marta's work experience showcases their expertise in performance marketing, paid social media, PR, and communication.

Marta Martin Buenaposada completed their Double Bachelor Degree in Journalism and Audiovisual Communication from Universidad Rey Juan Carlos, where they studied Communication and Media Studies. Marta attended the university from 2009 to 2014. In 2019, they also pursued a short-term course titled "Finance for the non Financial Manager" at City, University of London, focusing on general finance.

In addition to their educational background, Marta has obtained several certifications. Marta became a certified user of Visual IQ, Inc.'s products, including IQ Envoy and IQ Sage, in June 2018. Marta also holds a TOEFL certificate from TOEFL Madrid Academy, achieved in December 2017. Furthermore, Marta obtained a TOEIC certificate from Universidad Rey Juan Carlos in May 2010. Marta has also acquired expertise in advertising platforms, such as Snapchat Ads Manager by Snap Inc. and Google Ads Display and Search Certificates. Additionally, they have a certification in SEO from Aula CM - Escuela de Comunicación y Marketing Online. Most recently, in November 2022, they obtained a certification in Growth Strategies from Reforge.