Kai Schmidt

Kai Schmidt is a seasoned marketing professional with extensive experience in performance marketing, strategic growth, and sustainability initiatives. Currently serving as Director of Performance Marketing at everdrop, Kai leads marketing finance and analytics to enhance ROI across various initiatives. In addition, as Co-founder of Changy Marketing, Kai focuses on developing CSR strategies and sustainable business models. Previous leadership roles include Head of Global Product Marketing at TÜV SÜD, where Kai directed global marketing strategies and campaigns, and Senior Concept Strategist at THE DIGITALE, driving innovative digital marketing solutions. Educational qualifications include a Bachelor of Arts in Public Relations and Communication Management from Hochschule Mittweida and Cambridge Judge Business School.