Greg Blough

Greg Blough has extensive experience in marketing and sales, spanning over several companies and roles.

Greg is currently working at EVERFI as the Sr. Principal, K-12 Marketing since July 2023. In this role, they oversee and executes brand awareness, demand generation, and engagement programs to grow the EVERFI educator community. Greg is responsible for strategic planning, developing and executing multi-channel programs and marketing campaigns to increase awareness of EVERFI's brand, courses, and programs. Greg also manages the paid search/social agency and SEO efforts.

Prior to working at EVERFI, Greg worked as a Marketing Consultant and Council Member at GLG from December 2019 to February 2021.

Before that, they worked at K12 as the Director, Local Digital Marketing from July 2019 to November 2019. In this role, they managed a team and ensured effective digital marketing strategies for K12 public school partner websites and assets. Greg also utilized web analytics tools to improve user experience and website performance.

Greg also has a significant tenure at AOL, where they held various roles. Greg started as a Sales Planner in September 1999 and eventually became the Senior Director, Product Marketing & Operations from March 2014 to February 2015. In this role, they supported national and inside sales organizations, held ad revenue accountability, and exceeded sales revenue goals for various AOL properties.

Greg also worked as the Advertising Manager at The Dart Group from February 1997 to September 1999. In this position, they managed advertising staff, negotiated media and marketing contracts, and oversaw media budgets.

Furthermore, they worked at Direct Holdings Global, Inc. (formerly Time Life) as an Associate Media Manager. In this role, they developed broadcast media plans, wrote telemarketing scripts, and managed the budget and forecasting process for Time Life Video.

Overall, Greg Blough has a solid background in marketing, sales, and operations, with a focus on brand awareness, demand generation, and engagement programs.

Greg Blough has an MBA in Marketing from the University of Maryland - Robert H. Smith School of Business. Additionally, they hold a Bachelor of Business Administration (BBA) in Marketing from William & Mary. Greg has also obtained multiple certifications, including "Advertising on Pinterest" from LinkedIn (obtained in October 2022), "Cvent Event Marketing Strategy Certification" from Cvent (obtained in January 2021), "Cvent Virtual Events Certification" from Cvent (obtained in January 2021), "AWS Certified Cloud Practitioner" from Amazon Web Services (AWS) (obtained in June 2020), and various other certifications in areas such as advanced marketing technology, lead generation, brand reputation, Google Analytics, and content marketing, among others.