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Vicki Griffin

Vice President Program Strategy at Everi Holdings

Vicki Griffin has extensive experience in the gaming industry, holding various roles throughout their career. Vicki is currently the Vice President of Program Strategy at Everi Holdings Inc., where they are responsible for aligning loyalty products and programs with the company's overall business strategy. Prior to this, Vicki worked as the Director of Program Strategy at the same company, where they created training materials and implemented loyalty line demonstration processes.

Before joining Everi Holdings Inc., Vicki served as the Marketing Solutions Manager at Penn National Gaming, where they collaborated with product engineering teams and developed unified solution promotion strategies. Vicki also worked as the Database Marketing Manager at Rising Star Casino, where they planned and executed marketing campaigns and launched new products.

Vicki has also been self-employed as a Database Marketing Consultant, working with Midwest Casinos to analyze player investments and assisting non-profit organizations with fundraising campaigns. Additionally, they worked as the Casino Marketing Manager at Belterra Casino Resort & Spa and as the Database Manager at Grand Victoria Casino & Resort.

Throughout their career, Vicki has demonstrated expertise in database marketing, event planning, and implementing effective marketing strategies. Vicki'sanalytical skills and knowledge of the gaming industry have contributed to their success in driving business growth and achieving marketing objectives.

Vicki Griffin obtained an Associate of Science (A.S.) degree in Information Technology from Ivy Tech Community College from 1998 to 2000. Vicki also studied Computer and Information Sciences, General at Miami University, although specific dates and degree information were not provided. Additionally, Vicki obtained a PMC Level I certification from Pragmatic Institute in 2022.

Links

Previous companies

Penn Entertainment logo

Timeline

  • Vice President Program Strategy

    August, 2023 - present

  • Director Program Strategy

    February, 2019

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