James Bass

Partnerships Intelligence Lead at Everton Football Club

James Bass is an experienced professional in sports partnerships and research, currently serving as the Partnerships Intelligence Lead at Everton Football Club since February 2023, having previously held the role of Partnerships Research Coordinator. In this position, James oversees brand activations, supports sales and design teams, and leads partner reporting and insight initiatives. Prior experience includes a role as a Postgraduate Researcher with Formula E, focusing on commercial partnership operations and strategy development. James has also worked with the Marylebone Cricket Club as a Casual Matchday Steward, and contributed to fleet operations during UEFA EURO 2020. Earlier positions include roles at Boots Opticians as a Trainee Optical Consultant, CarCliq as a Customer Sales Executive, and volunteering at Peace Hospice Care. James holds a Master’s degree in Sport Business Management from Sheffield Hallam University and a Bachelor’s degree in Sport Business Management from the University of Worcester, complemented by studies at Brock University and West Herts College.

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Everton Football Club

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Everton Football Club is one of world sport's most respected and revered names - a by-word for innovation and professionalism during the course of a glittering history which now spans three centuries. In 1878, Everton was one of the founder-members of the world's first professional league and has played more games in English football's top-flight than any other club. Everton have been English champions on nine occasions, runners-up seven times, have won the famous FA Cup five times and in 1985 won the European Cup-winners'​ Cup.


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