Sara Phillips, MBA

Sara Phillips, MBA has extensive experience in omnichannel marketing and digital analytics. Sara is currently the Senior Omnichannel Marketing Manager at Every Man Jack, a role they have held since 2021. Prior to this, they were the Acquisition Marketing Manager at Every Man Jack from 2021 to 2019. From 2019 to 2017, they were the Google Ads Campaign Manager at MuteSix, a digital marketing agency. In this role, they provided strategy for Google Ads accounts, managed implementation, optimization, and testing of campaigns to hit ROI goals, and guided strategy on search, display, gmail, discovery, and youtube creative ads with video editors and designers. From 2017 to 2016, they were the Senior Digital Analyst and Digital Analyst at MGH, Inc., where they were a Paid Search expert on seven client accounts, managing over $3M in media spend across Google Ads and BingAds platforms. From 2016 to 2012, they were the Digital Analyst at TBC, where they worked on five accounts in the education, real estate, jewelry, sports, and legal industries. Sara managed daily budgets and pacing of each account to ensure budgets were spent in full while also hitting specific ROI goals. From 2012 to 2011, they were the Search Engine Marketing Specialist and Internet Marketing Specialist at Jos. A. Bank Clothiers. In these roles, they managed the optimization of Google AdWords, BingAds, and Yahoo Gemini accounts, optimized campaigns to meet ROI goals, created text ad copy, and scheduled display and ad copy based on the company’s promotions. Sara also managed Tuxedo and Big&Tall paid search campaigns, updated weekly performance reports, managed and optimized campaigns and ads, managed affiliate networks on Commission Junction, Google Affiliate Network, and Rakuten LinkShare, and attended LinkShare Symposium in June 2013 in New York. Her first role was as a Catalog Marketing and E-commerce Intern at Jos. A. Bank Clothiers.

Sara Phillips, MBA holds a Master of Business Administration (M.B.A.) from the University of Maryland Global Campus, which they obtained in 2015. Sara also holds a BBA from James Madison University, which they obtained in 2011. Additionally, they obtained a BBA from the University of Antwerp in 2009.