Heidi Cho

Heidi Cho is an experienced executive in digital media and content strategy, currently serving as EVP & General Manager for the Pregnancy & Parenting vertical at Everyday Health Group since September 2018. Under Heidi's leadership, the acquisition of BabyCenter was achieved, enhancing the platform's reach to over 50 million monthly users. Previously, Heidi held several positions at Rodale Inc., including Head of Digital, where business strategies for digital products were developed, and VP of Digital Content, overseeing digital and social strategies for health and wellness brands. Earlier roles included Director of Women's Lifestyle Content at Hearst Digital Media and Executive Editor at WomansDay.com. Heidi holds a Bachelor of Arts degree in English and Journalism from New York University.