Jing Gallardo-Cruz

The world is evolving. There were much simpler days—days when we could walk out to the streets, pay a village shouter, and have an announcement heard by the entire village; days that were friendlier to oddballs like Archimedes, who—after discovering how to measure the volume of irregular objects—shouted “Eureka” and proceeded to run naked through the streets to share his discovery. But things changed. Villages grew; attention spans shrank. In the age of Snapchat and Vine and the globe’s collective ADHD, we need to try a little harder. We always tell our clients: If a tree falls in a forest, and no one was around to see it, did it really fall? Which really is just the philosophical iteration of the profound internet aphorism: Pics or it didn’t happen. Evident is a team of pop psychologists, armchair anthropologists, humble futurists, data nerds and digital media natives. We help empower clients to stand out in an ecosystem teeming with information. We tell stories based on reality in a landscape of press releases. We weave narratives while others read drearily from old, moldy missalettes. We make music in a world of noise, and our clients are able to inhabit a position they didn’t think existed: a fertile middle ground between what the audience wants to hear and what the audience should hear. The world is evolving, and the goal isn’t to keep up. It’s to spark the evolution. Evident is always looking for kindred spirits: imaginative, competent, creative, and a little weird. If you feel like we’ll get along, get in touch with us. Let’s change the world.