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Kaitlin Goodrich

Chief Marketing Officer at Evo

Kaitlin Goodrich has a diverse work experience that spans various roles and industries. Kaitlin is currently the Chief Marketing Officer at Evo since September 2022. Prior to their current role, they worked as the Marketing Director at Evo from October 2021 to September 2022. From October 2019 to October 2021, they held various marketing positions at Evo, where they were responsible for writing stories about AI, digital transformation, pricing, and supply chain. Kaitlin also played a role in building free public courses for Evo University.

Before joining Evo, Kaitlin worked as an Education And Training Consultant as a self-employed professional from August 2014 to August 2021. Kaitlin offered their services for various training and education projects, such as teacher training, curriculum development, copywriting, and marketing strategy. Kaitlin received excellent performance ratings and early delivery on their projects.

Additionally, Kaitlin held the position of Digital Content Director at Global Digital Wealth from February 2014 to December 2016. In this role, they developed comprehensive content strategies for clients, including copy honing, blog post creation, social media strategy development, media buys, and email marketing campaigns. Kaitlin also designed marketing training programs to empower clients to carry out successful campaigns in-house.

Kaitlin's work experience also includes roles at U.S. Binational Centers in Venezuela and Colombia, Open English, and CEVAZ, where they served as an Education Outreach Officer, Educational Consultant, and Cultural Envoy/English Teacher, respectively. At U.S. Binational Centers, they taught English classes, created curriculums, facilitated education outreach programs, and coached students for English presentations. At Open English, they taught classes, created content, edited classes, and trained other teachers. At CEVAZ, they represented the USA, created class content, taught US State Department sponsored classes, and presented on US holidays and culture.

Furthermore, Kaitlin had early work experiences as an Opinions Editor/Staff Writer at Technique Newspaper and as the VP Sales and Incoming Exchange for AIESEC Georgia Tech. Finally, they served as a Marketing Manager at Shoap Technical Services, where they developed and implemented marketing and business development initiatives using both traditional and social media approaches.

Kaitlin Goodrich completed their Bachelor of Science (BS) in International Affairs and Modern Languages, with a focus on Language Educations, Spanish, and Industrial Psychology, from the Georgia Institute of Technology. This educational achievement spans from 2007 to 2012. Additionally, they obtained their Master of Laws (LLM) in International Trade Law from the Università degli Studi di Torino / University of Turin with the ITC-ILO and UNCITRAL in 2014.

Links

Previous companies

Shoap Technical Services logo
AIESEC logo

Timeline

  • Chief Marketing Officer

    September, 2022 - present

  • Marketing Director

    October, 2021

  • Marketing Positions

    October, 2019