Amitava Mitra

Amitava Mitra is a seasoned Brand Strategy and Marketing Communications Consultant with over 45 years of experience in advertising and branding. Currently serving as the Director of Strategic Planning & Corporate Alliances at Evonix and as a Brand Advisor at The Infinite Learning, Amitava has successfully launched 100+ brands and created 350+ ad films across diverse industries. From past roles as CEO of Percept Ltd and General Manager at Everest Advertising India, they have consulted for numerous organizations, bridging brand purpose with consumer relevance. Amitava is also an Amazon bestselling author and a mentor who focuses on delivering strategic clarity and impactful communication for brands aiming to lead in their markets.