Salma Ouertani is an experienced professional in digital transformation and product management with a strong background in developing and launching B2B products. Currently serving as Transversal Strategic Project Manager and Product Owner at Evooq, Salma has previously held roles including Product Manager and Product Owner at Edgelab, and Digital Transformation Consultant at Societe Generale Securities Services. Throughout the career, Salma has successfully led various digital projects across prominent financial institutions, focusing on enhancing customer experiences, conducting user research, coaching agile teams, and implementing compliance measures in product development. Salma holds a degree in Software Engineering from ENSI and has a diverse skill set that includes user experience design, digital strategy, and agile methodologies.