Melinda V.

Melinda V. is a skilled marketing professional with extensive experience in customer journey and campaign management, currently serving as a Senior Customer Journey Specialist at Exact since February 2020. In this role, Melinda focuses on aiding software users through onboarding and churn reduction strategies. Previously, Melinda held various positions at Exact, including Senior Campaign Management Specialist and Email Marketing Specialist, where responsibilities included complex project management, knowledge sharing, and email campaign automation. Prior experience at Toolstation involved leading email marketing efforts across multiple European markets, alongside a broad range of online marketing activities. Melinda's career began with project management at GROEN-Direkt, complemented by internships in marketing and communication. Melinda holds a Bachelor of Business Administration from Hogeschool Leiden and has pursued further education in Marketing Management at Tilburg University.