Ana Isabel Mena Fuentes has extensive experience in brand management and commercial projects, currently serving as the Gerente de marca Nissan Guatemala at Excel Automotriz since November 2016. In this role, responsibilities include developing marketing and pricing strategies, managing inventory, and maintaining direct relationships with the Nissan factory. Previously, Ana held positions such as Gerente de marca Kia and Líder de proyectos Comercial Regional, focusing on market analysis and sales processes. Prior to Excel Automotriz, Ana worked as a Pasante brand building Foods at Unilever, where market strategies and promotional initiatives were developed. Ana holds a Licenciatura en Economía y Negocios from Escuela Superior de Economía y Negocios and a Bachillerato en Ciencias Económicas y Sociales from Liceo Francés de San Salvador.