SR

Shahin Rasti

Head Of Partnerships at EXCEL LEC GmbH

Shahin Rasti is a seasoned professional in the sports and entertainment marketing industry with a diverse background spanning over a decade. Currently serving as a Freelance Consultant at SR Consultancy since June 2024, Shahin has worked with prominent clients such as WePlay and Pitch International, while also representing talent like Logan Hannah. Previously as Commercial Director at GIANTX from June 2022 to June 2024, Shahin directed revenue growth across various streams post-merger with Excel Esports. Other notable positions include leading partnerships at Fuse and managing key accounts at EssenceMediacom, including Subway's sponsorship of the NFL London Games. Shahin's career highlights also include roles at FremantleMedia, the International Paralympic Committee, and Keith Prowse, demonstrating expertise in commercial partnerships and brand activation. Shahin holds a postgraduate degree in Management and Marketing from the European School of Economics and a Bachelor of Arts from the University of Leeds.

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