Sean McAuliffe

Sean McAuliffe is an accomplished professional in sports management with extensive experience in commercial strategy and partnership development. Currently serving as the Vice President of International, Properties at Excel Sports Management since May 2024, McAuliffe previously held the role of Managing Partner at Six Sport, specializing in marketing and commercial rights for prominent global sports entities. As Joint Managing Director at Sport Collective, McAuliffe established a strong market presence by providing strategic consultancy to major sports rights holders. A former Senior Commercial Consultant for UEFA, McAuliffe advised national Football Associations on commercial transformation. Additionally, roles at The Football Association and WildBrain CPLG highlighted McAuliffe's expertise in global business development and sponsorship negotiations. McAuliffe began the career as European Marketing Manager for Bertelsmann SE & Co. KGaA, focusing on the Ferrari F1 Team. McAuliffe holds a BA in Design Management from the University for the Creative Arts.