Deborah Peterson

Deborah Peterson is currently the Vice President of Digital Strategy, Experience, and Delivery at Excellus BCBS, responsible for leading a team focused on digital strategy and experience delivery for various stakeholders. Previously, Deborah held multiple leadership roles at Cigna, culminating as Vice President of Global Customer Relationship Management, where efforts resulted in significant improvements in customer experience and the management of substantial budgets. At American Family Insurance, Deborah directed customer relationship marketing initiatives, achieving notable ROI gains. Deborah's prior roles at CUNA Mutual Group featured the launch of new country entries and product management, significantly enhancing operating gains. Deborah holds an MBA in Marketing and Finance from Northwestern University's Kellogg School of Management and a BS in Education from Wittenberg University.