Justine Tovar

Justine Tovar is an accomplished marketing professional with extensive experience in brand strategy and integrated marketing. Currently serving as the Director of Brand Strategy and Integrated Marketing at Excellus BCBS since January 2018, Justine has previously held various managerial roles within the company, including Manager of Commercial Group Marketing & Proposal Services and Manager of Proposal Services. Prior to Excellus BCBS, Justine worked at Lifetime Benefit Solutions, Inc. as the Manager of Commercial Group P&L Proposal Services, and held the position of Partner Operations Manager at ProAct - PBM. Justine's career began at POMCO Group, where roles included Operations Supervisor, Account Administrator, and Client Service Representative. Justine holds a Bachelor of Arts in Communications from Lasell University, earned in 2007.