Nicole Schaeffer

Nicole Schaeffer, MBA, possesses extensive experience in digital strategy and analytics, currently serving as the Manager of Digital Strategy & Analytics at Excellus BCBS since July 2015. Prior roles at Excellus BCBS include Manager of Experience Technology, Digital Channel Manager, and Email Marketing Manager. Nicole's previous experience includes positions as E-Communications Specialist at MVP Health Care, Senior Marketing Coordinator and Marketing Communications Writer at Harris Interactive, and Project Coordinator at the University of Rochester's Center for Entrepreneurship. Academically, Nicole holds an MBA in Marketing and Entrepreneurship from the University of Rochester - Simon Business School and a B.A. in Brain and Cognitive Science, Marketing, and Law, graduating Summa Cum Laude from the University of Rochester.