Gail Ballantyne

Gail Ballantyne is an accomplished B2B digital marketing leader with extensive experience in demand generation and online marketing. As Vice President and Head of Demand Generation at Exiger since April 2022, Gail drives strategic marketing initiatives. Prior roles include Director of Online Marketing at Bloomberg Industry Group, where responsibilities encompassed overseeing digital marketing operations, and Head of Marketing at Govini, where management of marketing and sales enablement activities was pivotal for a start-up. Previous experience also includes roles at comScore, Inc., Monster Government Solutions, and 3M, focusing on campaign execution, social media strategy, and product launch initiatives. Gail holds an MBA in Marketing from the University of Virginia Darden School of Business and a BA in American Studies from Mount Holyoke College.