Julián González (GAITA)

Julián "GAITA" González is a highly experienced professional specializing in business strategy and management. Currently serving as Director and Consultant at GrupoSet Latam, Julián has a strong background in marketing and executive training, leading impactful business solutions recognized by Forbes as a top provider in Latin America. Julián also holds a position as an MBA professor at Universidad Torcuato Di Tella, covering customer experience design and management. As an international speaker, Julián has gained acclaim for dynamic presentations, including a TEDx talk discussing goal achievement. With extensive teaching roles across various institutions, alongside a solid academic foundation from prestigious organizations such as MIT and Harvard, Julián has established a significant presence in the fields of marketing, sales, and negotiation.