María Fernanda Martínez Ibáñez

María Fernanda Martínez Ibáñez is an accomplished marketing professional with extensive experience in community management, communications, and brand strategy. Currently serving as Responsable de comunidades at EXMA Global, a leading marketing education platform in Latin America, María Fernanda successfully leads logistics for online events and enhances participant experiences. Previously, as an Analista de comunicaciones at Alianza Francesa de Bogotá, María Fernanda designed communication strategies that significantly improved social media engagement and brand awareness. Work as an Asistente de marca at Morenos sabores selectos del mundo involved crafting and executing online and offline communication strategies to meet commercial objectives. Earlier experience at MaderquiteK SAS included advising on sales point design to boost retail performance. An educated professional, María Fernanda holds a degree in Publicity from Universidad Jorge Tadeo Lozano and various certifications in project management, digital marketing, and visual merchandising.