Miguel Felipe Arenas Henriquez

Miguel Felipe Arenas Henriquez has a diverse and extensive work experience in marketing and operations. Miguel Felipe began their career in 2003 as a trainee at Escuela de Ingeniería de Minas y Energía- Universidad de Vigo, where they developed packaging and design projects. Miguel Felipe then worked as a creative and later as a creative director at Goma Agencia de Marketing, overseeing BTL campaigns for various brands in multiple countries. In 2009, Miguel joined BBDO & Proximity Spain as a trainee analyst, assisting with communication and corporate social responsibility projects. Miguel Felipe then became the strategic director at Goma Agencia de Marketing, leading BTL campaigns and improving internal communication channels. Miguel also worked as a brand manager at VGROUP Mexico, defining brand strategies and managing store layouts. At Quali Investigacion de Mercados, they served as a marketing and sales manager, designing workshops and research products. Miguel's work experience also includes being a marketing and commercial manager at Bioempak SA, where they developed a relationship plan and increased sales. Currently, they are the operations director at EXMA Global, where they are responsible for defining customer experience strategies and implementing educational products. Overall, Miguel has a strong background in marketing, communications, branding, and customer experience.

Miguel Felipe Arenas Henriquez's education history is as follows:

- In 1999 to 2004, Miguel Felipe attended Pontificia Universidad Javeriana, where they obtained a Bachelor's degree in Industrial Design.

- In 2005, they completed a course on Identity and Corporate Design at Pontificia Universidad Javeriana.

- In 2006, Miguel Felipe completed a diploma on Scenography and Commercial Exhibition: Architecture of the Ephemeral Space at Pontificia Universidad Javeriana.

- In 2008, they pursued a Master's degree in Image, Advertising, and Corporate Identity at EAE Business School.

- In the same year, Miguel Felipe also completed a course on Category Management and Trade Marketing at CESA.

- In 2018, they attended Universidad de Los Andes and completed a course on Customer Experience Design & Management.

Additionally, Miguel Felipe has obtained the following certifications:

- In November 2020, they obtained a diploma in Senior Management Marketing from MDALatam.

- In July 2021, they obtained a diploma in Human Branding from EXMA Global A Marketing Education Platform.

- In February 2022, Miguel Felipe obtained a diploma in Marketing in the new economy from Florida International University.