Shiva Tripathi

Shiva Tripathi is an established professional in digital and performance marketing, currently serving as the Head of Digital and Performance Marketing at Exotel since May 2023. With a strong foundation in B2B SaaS, Shiva excels in developing revenue-focused acquisition strategies, orchestrating omnichannel campaigns, and pioneering AI-driven marketing innovations. Prior experience includes leading demand generation and account-based marketing at Ameyo and serving as Digital Marketing and Operations Manager at PCITS Pte. Ltd. Additionally, Shiva co-founded zNoow Technologies Pvt. Ltd. and WSofi.com, where significant digital marketing strategies were developed, resulting in substantial growth for clients. An educational background in Bioinformatics and Biotechnology was obtained from Lovely Professional University, culminating in a Master of Technology degree.