Paula Ferrer Montejo is an accomplished professional with extensive experience in business transformation and digital strategy, currently serving as the Business Transformation Director at Exoticca since February 2022. Paula has previously held positions such as Transformation Manager at InnoCells, where contributions included the identification of digital agendas and product development for Banco Sabadell, and roles in strategic consulting at Deloitte Digital and PwC, focusing on customer strategy and operational optimization. With a strong background in the banking and insurance sectors, Paula has also provided mentorship in startup programs and consulted on growth strategies for digital initiatives. Paula holds a Master of Science in International Management from Esade and has completed studies at Koç University and the University of Warwick.
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