Expand Mena
Makram Haidar is an accomplished marketing professional with extensive experience across various reputable organizations. Currently serving as Managing Director at Expand MENA since December 2024, Makram specializes in connecting international brands with markets in the UAE and GCC. Prior to this role, Makram excelled as Marketing Director at United Foods Company (PJSC), leading comprehensive marketing operations and influencing product strategy from June 2017 to December 2024. Makram's expertise includes overseeing trade marketing for leading UAE brands at National Food Products Company and managing brand strategies at Masafi LLC. Makram's career commenced at Philip Morris International, progressing through roles that solidified a strong foundation in marketing and brand management. Educational qualifications include an MBA in Marketing from Missouri State University and a digital marketing strategy certification from INSEAD.
This person is not in any teams
This person is not in any offices
Expand Mena
Xpand MENA is your dedicated gateway to unlocking growth and success in the UAE and GCC markets. As a trusted partner for international brands, we provide comprehensive market entry, strategic distribution, and brand management services, ensuring that each brand we represent achieves its full potential in this dynamic region. With over two decades of experience in the GCC, our founder has a proven track record of launching and growing brands across various sectors, from FMCG to luxury goods. At eXpand MENA, we offer more than just representation—we work closely with our brand owners to manage distributor relationships, ensure compliance, and create culturally relevant marketing strategies that resonate with local consumers. Our mission is simple: to connect global brands with local opportunities, fostering sustainable growth and meaningful market impact. Our Services Include: Market Entry Strategy Distributor and Retail Partnerships Brand Representation and Management Compliance and Regulatory Guidance Strategic Marketing for GCC Audiences With a focus on transparency, integrity, and impactful results, eXpand MENA is here to be the partner your brand needs to succeed in the UAE and GCC. Connect with us to explore how we can help your brand thrive in this exciting market.