Craig Shirk

Craig Shirk is a seasoned executive in marketing analytics and strategy, currently serving as VP of Marketing Analytics at Expedia Group since April 2023. Prior roles include Chief Growth Officer and EVP Performance Marketing & Analytics at Inspire, as well as various vice president positions at AT&T, where significant achievements included optimizing multi-billion dollar budgets, leading customer retention strategies, and generating substantial cost savings. Experience also includes a leadership role at DIRECTV, where Craig managed a significant performance marketing budget, and a VP position at Merkle, where substantial revenue growth was achieved for a Fortune 100 client. Craig holds a Master's degree in Applied Statistics from The Ohio State University and a Bachelor's degree in Mathematics from Millersville University of Pennsylvania.