Niina Pynnönen

Niina Pynnönen is a highly skilled professional with extensive experience in analytics and data-driven marketing. Currently serving as a Senior Insights Analyst at Expedia Group since August 2025, Niina previously held the position of Business Analyst at Fiskars Group, focusing on commercial and marketing analytics, sales performance analysis, and financial forecasting. At Pandora, Niina worked as a Marketing Analyst, establishing measurement frameworks and analyzing A/B tests. Earlier experiences as an Analytics Specialist and Digital Specialist at Precis included project management and execution of analytics setups. Niina began the career as a Digital Content & Webmarketing Creator at Wedbox, engaging in email marketing and content creation. Educational background includes a Master's degree in Business Intelligence from Aarhus University and an exchange semester at Sogang University.