John Ken is an experienced marketing professional currently serving as Vice President of CRM at Experian since July 2019, where John leads D2C CRM operations, marketing technology, and customer engagement teams. Prior to this role, John was Sr. Director of CRM at IBM from July 2016 to July 2019, overseeing a global Digital Marketing and technology consulting organization. John also held positions at Experian Consumer Services and Edmunds.com, where responsibilities included directing digital marketing strategies and enhancing customer experiences. Early career roles included senior positions in email marketing and account management at IBM and Digital River Inc. John holds a BA in Business Administration with a focus on Marketing from Cal State Fullerton.
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