Explorer Research are the shopper experts, driving growth for the world’s leading brands. We use conscious and nonconscious research methods to understand, predict and influence shopper behavior. A leader in behavioral research, Explorer has online virtual reality simulations of all retail environments (grocery, mass, club, convenience) to enable agile shopper behavior testing.  

 How we're different . . .

1. Explorer are shopper experts. With decades of combined in-house research experience at brands like Kraft and PepsiCo, no one has the depth and breadth of experience that Explorer delivers.

2. We have the broadest range of immersive testing environments, which means we can provide the methodology (online, in-store, in-lab) that works best for your research objectives and budget. 

3. Explorer are biometric analytic experts that understand and interpret eye-tracking, facial coding, GSR, and EEG – fundamental insights to drive business growth.

A leader in Virtual Reality, our online virtual reality is ideal for packaging, planogram, POSM, and aisle re-design research. Our online VR retail platform has eye-tracking, pathway measurement and is a fully interactive environment for testing. For in-person research, we have state-of-the-art shopper labs in both Chicago and Toronto. Our labs are equipped with focus group rooms as well as life-sized virtual reality with eye-tracking. 

Our services include:   

SHOPPER INSIGHTS 
•	Planograms and Assortment
•	Signage & Point-of-Sale Marketing
•	Retail Design & Store of the Future
•	Retail Media Testing

PACKAGING RESEARCH 
•	Pack Express – Online Agile Research
•	Predesign Discovery 
•	At shelf validation research 

PATH TO PURCHASE 
•	DecisionPATH

E-COMMERCE AND UX 
•	Using simulated websites, our e-commerce testing service uses eye tracking to measure shopper engagement. 

SHOPPER ACTIVATION FRAMEWORK
•	A framework, that helps you better target shopper and trip opportunities to drive sales. 

Retail

Explorer Research

Mike Moussallem

Nick Moniz

Joel Boom

Chris Whitaker

Miho Sasaki

Jennifer Stewart

Jacquelyn Saba

Taylor Hogan

Adrienne Cardy

Anne Stephenson

Jasmitaa Chhabra

Haleigh Macmillan

The Research Team at Explorer Research is responsible for designing, conducting, and analyzing shopper behavior studies using a variety of research methods, including virtual reality simulations, biometric analytics, and in-person testing. They create insights on planograms, packaging, retail design, and e-commerce experiences to help leading brands optimize their strategies for maximum shopper engagement and business growth. The team comprises roles ranging from Research Assistants to Senior Research Managers, all working collaboratively to deliver actionable shopper insights and solutions.

Research Team

Leadership Team

Vice Presidents Team

Research Team

About

Team members

Other teams at Explorer Research

Leadership Team

Vice Presidents Team