Explorer Research are the shopper experts, driving growth for the world’s leading brands. We use conscious and nonconscious research methods to understand, predict and influence shopper behavior. A leader in behavioral research, Explorer has online virtual reality simulations of all retail environments (grocery, mass, club, convenience) to enable agile shopper behavior testing.  

 How we're different . . .

1. Explorer are shopper experts. With decades of combined in-house research experience at brands like Kraft and PepsiCo, no one has the depth and breadth of experience that Explorer delivers.

2. We have the broadest range of immersive testing environments, which means we can provide the methodology (online, in-store, in-lab) that works best for your research objectives and budget. 

3. Explorer are biometric analytic experts that understand and interpret eye-tracking, facial coding, GSR, and EEG – fundamental insights to drive business growth.

A leader in Virtual Reality, our online virtual reality is ideal for packaging, planogram, POSM, and aisle re-design research. Our online VR retail platform has eye-tracking, pathway measurement and is a fully interactive environment for testing. For in-person research, we have state-of-the-art shopper labs in both Chicago and Toronto. Our labs are equipped with focus group rooms as well as life-sized virtual reality with eye-tracking. 

Our services include:   

SHOPPER INSIGHTS 
•	Planograms and Assortment
•	Signage & Point-of-Sale Marketing
•	Retail Design & Store of the Future
•	Retail Media Testing

PACKAGING RESEARCH 
•	Pack Express – Online Agile Research
•	Predesign Discovery 
•	At shelf validation research 

PATH TO PURCHASE 
•	DecisionPATH

E-COMMERCE AND UX 
•	Using simulated websites, our e-commerce testing service uses eye tracking to measure shopper engagement. 

SHOPPER ACTIVATION FRAMEWORK
•	A framework, that helps you better target shopper and trip opportunities to drive sales. 

Retail

Explorer Research

Mike Moussallem

Nick Moniz

Joel Boom

Chris Whitaker

Quinn McNamara

Miho Sasaki

Jennifer Stewart

Jacquelyn Saba

Taylor Hogan

Adrienne Cardy

Anne Stephenson

Jasmitaa Chhabra

Haleigh Macmillan

The Vice Presidents Team at Explorer Research is responsible for driving strategic decision-making and operational excellence across the company. Each Vice President brings extensive industry experience and expertise in shopper behavior research, ensuring the highest quality of service delivery across their specialized areas. They oversee key projects, manage client relationships, and lead their teams in utilizing advanced research methodologies, including virtual reality simulations, biometric analytics, and e-commerce testing. This leadership team plays a crucial role in developing innovative research solutions that drive growth for the world’s leading brands.

Vice Presidents Team

Research Team

Leadership Team

Vice Presidents Team

About

Team members

Other teams at Explorer Research

Research Team

Leadership Team