Oliver Bendzsa is an accomplished marketing professional with extensive experience in leading digital marketing strategies and initiatives. Currently serving as the Marketing Strategy and Effectiveness Leader at Export Development Canada since June 2001, Oliver has driven marketing effectiveness through innovative technologies and agile techniques, including championing the use of GenAI software, Jasper. In previous roles, Oliver has managed teams responsible for digital marketing technology, developed comprehensive marketing programs that significantly improved operational performance, and enhanced customer engagement through effective marketing automation systems. Additionally, experience at Rebel.com, Cognos, and Corel underscores a versatile background in product marketing, communications management, and market research. Oliver holds a Bachelor of Journalism degree from Carleton University, emphasizing a strong foundation in effective communication strategies.
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