Carey Ballard

Carey Ballard is an experienced marketing professional with a strong background in brand strategy and growth marketing. As the Founder of Drive North since October 2023, Ballard previously served as the Chief Marketing Officer at Lumin Digital from March 2019 to November 2023. Prior roles include Head of Brand and Content Strategy at Tallwave, Director of Growth Marketing at Keap, and Account Director at McMURRY/TMG, LLC. Ballard holds a Bachelor of Arts degree in English and Psychology from Central Michigan University and has also completed studies in Irish Literature at Trinity College Dublin.