Betsy Landon

Betsy Landon is an experienced marketing professional with a strong focus on digital marketing, CRM, and marketing automation. Currently serving as a Marketing ROI Business Analyst at Extreme Networks since April 2018, Betsy specializes in marketing attribution, ROI analysis, and developing visualizations using Bizible, Salesforce, and Tableau. Previous roles include Digital Marketing Programs & CRM Manager at Overdrive Interactive, where responsibilities encompassed campaign management and lead generation, as well as positions at Insulet Corporation, Brooks Automation, Progress Software, NetScout, Serif, Internet Performance Marketing, Evidian, and Lockwood Technology, contributing to various aspects of web marketing strategy, lead generation, and analytics. Betsy possesses a background in marketing education from Boston University, along with a foundational education from Berklee College of Music and Westwood High School.