Exxel Outdoors is a leading, global provider of innovative outdoor recreation products. We manufacture and distribute a broad range of authentic outdoor brands. What sets us apart: We make outdoor enjoyment accessible to everyone, from the expert mountaineer to the backyard camper to the urban explorer. Our brands include Kelty, Sierra Designs, Ultimate Direction, Hex, Slumberjack, Wenzel, Insta-Bed and X2O. Our licensed collections include Realtree, Serta, Disney Consumer Products, Marvel Entertainment and Universal Pictures. We also own and operate the largest sleeping bag manufacturing facility in the U.S.

Apparel & Fashion

Exxel Outdoors

Exxel Outdoors' headquarters in City of Industry, CA, United States

Russell Rowell

Eric Huggins

Dana Blanchard

Allen Snyder

Scott Magardichian

Donald Sands

Yoyo Xu

G. Merrick McCabe (Rick)

Glen Hudman

The Sales and Merchandising team at Exxel Outdoors is responsible for the strategic planning and execution of product placement, sales, and brand representation across various markets. This team ensures that Exxel's diverse range of outdoor products is effectively marketed and sold through different channels, including retail giants like Walmart, both domestically and internationally. Their responsibilities include managing key accounts, refining merchandising strategies, supporting sales operations, and driving overall revenue growth by aligning product offerings with consumer demand.

Sales and Merchandising

The Leadership Team at Exxel Outdoors steers the company towards strategic growth, oversees global operations, and ensures brand innovation. Comprised of top executives, the team focuses on market expansion, product development, sales optimization, and human resources management to maintain Exxel Outdoors' position as a leading provider of outdoor recreation products.

Leadership Team

The Management Team at Exxel Outdoors oversees the strategic planning and operational execution across various departments. This diverse group is responsible for information technology infrastructure, regulatory compliance, human resources functions, marketing for multiple brands, inventory replenishment, warehouse operations, multimedia content production, accounts receivable, and sourcing and product development. Their collective efforts ensure seamless coordination and efficiency, supporting the company's mission to make outdoor enjoyment accessible to everyone.

Management Team

The Vice Presidents at Exxel Outdoors are responsible for steering the company's strategic direction across various segments. They oversee the development and growth of key business areas, including product innovation, manufacturing excellence, strategic partnerships, and international market expansion. Their leadership ensures the delivery of high-quality outdoor recreation products and the enhancement of both brand reputation and market reach.

Vice Presidents

The Creative and Design team at Exxel Outdoors plays a pivotal role in developing and visualizing innovative outdoor products across our diverse range of brands and licensed collections. Team members, including those in specialty sewing, production design, and art direction, work collaboratively to conceptualize, design, and refine products that enhance outdoor experiences, ensuring accessibility and appeal to various consumer segments, from expert mountaineers to urban explorers.

Creative and Design

The Product Management Team at Exxel Outdoors oversees the development, lifecycle, and performance of the company's diverse outdoor recreation products. This team is responsible for market research, product strategy, and collaboration with design, engineering, and marketing departments to ensure that our brands meet consumer needs and maintain competitive edge. Through strategic planning and innovation, they help make high-quality outdoor enjoyment accessible for all types of adventurers.

Exxel Outdoors

Org chart

Teams

Sales and Merchandising

Leadership Team

Management Team

Vice Presidents

Creative and Design

Product Management Team

Offices

Exxel Outdoors

Org chart

Teams

Sales and Merchandising

Leadership Team

Management Team

Vice Presidents

Creative and Design

Product Management Team

Offices

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