Ayelén Heidenreich

Ayelén Heidenreich is an accomplished professional with extensive experience in digital strategy and compliance. Currently serving as the Global EMPS Digital Strategy and Compliance Advisor at ExxonMobil, Ayelén leads initiatives in data privacy and accessibility for Product Solutions websites. Additionally, Ayelén drives marketing strategies to enhance the digital evolution of fuels marketing. Previous roles include developing e-commerce strategies at Cromosol, teaching digital communication at Universidad de Ciencias Empresariales y Sociales, and managing digital communication portfolios at Newlink Group Argentina. Ayelén holds a Master’s degree in Strategic Management of Digital Marketing and Online Business from the University of Buenos Aires and a Bachelor's degree in Public Relations from Universidad de Ciencias Empresariales y Sociales.