Karl Prag

Karl Prag is an accomplished professional with extensive experience in data, AI, and digital strategy. They have held key leadership roles, including Chief Data Officer at CEVA Logistics and Global Director of Data and Analytics at Rituals. Their career began as a professional poker player, where they honed critical decision-making skills, before successfully transitioning into digital marketing and analytics consulting. Karl has contributed to the digital transformation of major organizations, including Inter IKEA Group and EY, leveraging expertise in machine learning and strategy to deliver innovative solutions. They hold multiple degrees from Lund University, including a Master’s in Finance with distinction.